Throughout his years of competing in the bodybuilding industry as well as coaching world class athletes in every avenue of sports, he has learned how the human body works in every facet of health and fitness, specifically in regards to optimizing performance. He has designed health supplements to aid recovery, gut, and brain health to the fullest for peak performance. AJ has a passion and desire to produce his own line of supplements in which he wholeheartedly trusts and utilizes himself on a daily basis.

Nicole has spent the last 20 years living and breathing fitness, health, and transformation. Her journey began with losing over 100 pounds to save her life, which sparked a passion that carried her onto the competitive stage. In 2016, she became the NPC Women’s Physique Overall Champion at the prestigious NPC Universe. Alongside her husband, AJ Sims, Nicole co-founded Team Cement, guiding athletes from the amateur stage to the Olympia. She also built her own women’s coaching group, Nikki’s Angels, empowering women with world-class physiques, confidence, and community.