Throughout 20+ years of competing in the bodybuilding industry and coaching world-class athletes across every avenue of sport, AJ has built one of the most respected coaching résumés in the industry. He has guided over 100 athletes to IFBB pro cards, helped clients secure nearly every major title on the IFBB circuit outside of the Olympia, and worked closely with elite athletes across WWE, AEW, TNA, UFC, MMA, and the NFL — optimizing performance, physique, and longevity at the highest levels of professional sport.

His coaching philosophy fuses elite sports science with a deep understanding of how the human
body actually works — performance, recovery, hormones, gut health, and the often-overlooked inner
man. AJ designs and uses the Cement Factory Nutrition supplement line in his own daily protocols,
building only what he wholeheartedly trusts and relies on himself.

AJ does not work with everyone. He works with committed men ready to stop guessing and start
operating with the precision their physiology deserves.

Nicole has spent the last 20 years living and breathing fitness, health, and transformation. Her journey began with losing over 100 pounds to save her life, which sparked a passion that carried her onto the competitive stage. In 2016, she became the NPC Women's Physique Overall Champion at the prestigious NPC Universe.

Alongside her husband AJ Sims, Nicole co-founded Team Cement, guiding athletes from the amateur stage all the way to the Olympia. She also built her own women's coaching group, Nikki's Angels, empowering women with world-class physiques, confidence, and community. Nicole has had the privilege of working with many of the top WWE and NXT elite female superstars, helping them bring world-class physiques to the stage and the ring.

Today Nicole operates the entire backend of Team Cement and Cement Factory Nutrition, ensuring every client receives the highest level of care, every protocol is delivered with precision, and every athlete walks into their season knowing they are fully supported.